UniLED has hired Arran Javed (below), who spearheaded the development of the MediaCom Trading Desk buy side platform, leaving his role as the Head of OOH Trading. Arran will work alongside the newly formed senior leadership team at UniLED, headed up by CEO and founder Ben Zloof..
Arran, who departs the UK’s leading media agency MediaCom after a 9 year stint, will oversee UniLED’s commercial operations, as the company’s global ambition start to be realised, with campaigns under their belt in the US already.
Arran said “I had a fantastic time at MediaCom and worked with some truly brilliant people and clients, a place I’ll always remember very fondly. However, the time has come for me to dive deeper into the world of DOOH! I have worked closely with UniLED for some time now and have always been extremely impressed with the level at which the team operate. I felt this was the right place to help drive the DOOH arena forward, adding independent verification to the DOOH landscape. The medium has never been better suited to be reactive, dynamic, and truly flexible given its digital scale across the globe… and with the UniLIVE technology I believe we can give our clients across the board the confidence they need right now in their DOOH campaigns, by talking care of delivery, data, and performance”.
Ben Zloof, CEO said “Our vision of enabling our clients to harness technology to drive delivery, utilise data, and understand performance has never been more important and we’re thrilled Arran has chosen to be part of the UniLED team. His wealth of experience in the DOOH arena globally will provide the perspective we need to drive this space forward. The need for transparency and verification is becoming ever more prevalent, and his expertise in not only the technology currently harnessed in DOOH, but also the commercial and strategical insight he offers will further value we currently offer to our clients as we look to grow this space within the industry globally.”
UniLED’s proprietary tech platform, UniLIVE, is the Ad-server for DOOH. An integrated ad-technology platform that allows agencies and advertisers to more effectively manage Digital-Out-Of-Home (DOOH) campaigns.