In our latest ‘On The Couch With’ interview series, UniLIVE CRO Arran Javed talks to Franck Vidal, Asia-Pacific Director at Adcity (Havas Group).
Franck shares his thoughts on the recent challenges and recovery of the DOOH sector in the Asia-Pacific region, what the DOOH industry can learn from the digital display sector, how transparency in the supply chain will be key to the growth of DOOH, and shares his predictions for the future of the sector.
Watch the full interview below :
