In our latest ‘On The Couch With’ interview series, we had the opportunity to sit down with Gill Reid, Partner & Head of OOH at Mediacom, and recent winner of the Outstanding Contribution to Outdoor award at the Outdoor Media Awards.
Gill shares her thoughts and views on; how to help clients navigate the pandemic, why digital and data has revolutionised the out-of-home sector, what the future holds for DOOH, why verification is key for the industry and why she is so passionate about the sector.
Watch the full interview below :