Financial Times content pairs with Santander ads in deal Outdoor Plus claims unlocks the ‘full potential of DOOH’
Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays.… Read more
Concur activates traffic-triggered campaign in London
In a media first, expense management experts Concur ran a reactive DOOH campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots, including Canary Wharf, Brick Lane and … Read more
TalkRADIO digital outdoor ads show real-time opinions & stories
TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.… Read more
Justin Bieber songs played on Capital radio to sync with digital billboards
Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio’s Capital FM.… Read more