Burberry to wrap up Piccadilly Circus with 3D scarf campaign
Burberry uses DreamWorks Animation movie technology to beam personalised scarves onto Piccadilly’s curved screens.… Read more
Burberry uses DreamWorks Animation movie technology to beam personalised scarves onto Piccadilly’s curved screens.… Read more
The Football League has launched an innovative promotional campaign ahead of this weekend’s Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space around London, including the iconic screens at Piccadilly Circus.… Read more
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.… Read more
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.… Read more
British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children.… Read more