Walgreens began testing the technology a year ago and says it will expand use of Cooler Screens to 2,500 stores. The technology allows makers of beverages and other items found in coolers to display the products inside and serve up promotions to customers. The display can be customized rapidly, not unlike a digital billboard.
Chicago-based Cooler Screens was founded two years ago by former Argo Tea CEO Arsen Avakian, former Walgreens CEO Greg Wasson and Glen Tullman, former CEO of Allscripts and Livongo.
“We’ve been in stealth mode since inception—learning, innovating and developing our platform to ensure we are effectively winning with consumers, brands and retailers,” Avakian said in a statement.
The company says it’s also working with other players in the grocery and convenience store industry, including Kroger and GetGo. Cooler Screens has 50 employees and is in the process of hiring 25 more. It has raised more than $100 million.
Article posted on 06/09/20 via AdAge – Author – John Pletz
