DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that UniLED Group has joined the association.
Barry Frey, President & CEO, DPAA, said, “UniLED is doing great work in the delivery, verification and transparency of DOOH campaigns, which will help drive the industry forward in the UK and beyond. We look forward to working with the UniLED team and introducing them to our global community of members.”
Ben Zloof, Founder and CEO, UniLED, said, “DPAA is a great resource on many levels, including best practice, training, knowledge-building and networking. We are excited about joining their community and look forward to being a very active member.”
Press release here