Burger King uses mouldy Whopper to promote its signature product. The burger chain say the adverts showing a rotting Whopper highlight the removal of artificial preservatives from their food.
The television ads – running in Europe and the US – begin with someone making a fresh burger to the sound of Dinah Washington’s song ‘What Difference A Day Makes’, and then uses a time-lapse showing the product rotting over a period of 34 days. In a tweet , Burger King said: “The beauty of real food is that it gets ugly.”
The Whopper is topped with onions, lettuce, tomato, mayonnaise and pickles, all of which will contain no artificial preservatives. The firm, based in Miami, Florida, said it has removed them from the Whopper in several European countries – including France, Sweden and Spain – and around 400 of its 7,346 US restaurants.
It plans to get rid of preservatives from the burger served in all of its restaurants this year.