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Latest 007 film trailer premieres on the iconic Piccadilly Lights in a DOOH first

The trailer for the 25th James Bond film, No Time to Die, is the first for any film to be launched at the Piccadilly Lights in London which has been called the world’s most famous DOOH screen.

In a world media first, the first film trailer for the 25th James Bond movie No Time To Die was released on the Piccadilly Lights in London. The film, which is distributed by Universal Pictures, is released in the UK on 2 April 2020.

This is the first time a trailer for any film has been launched on the Piccadilly Lights which are operated by Ocean Outdoor on behalf of commercial property company Landsec. The large format digital screen was upgraded two years ago and is one of the most photographed landmarks in London.

Situated in the heart of London’s West End, the Piccadilly Lights were upgraded to a single 783.5 sq m screen with a resolution 1.4x greater than 4K – making it the largest advertising display in Europe. The display solution was designed and manufactured by Daktronics.

During the upgrade, the historic patchwork of advertisers was maintained, available exclusively to six brands from non-competing categories who rotate positions around the screen every 90 seconds. In a new twist there were to be breathtaking full-screen dominations, occurring every 10 minutes, where each of the brands takes over the whole screen for 40 seconds.

The release of the James Bond film trailer via what has been described as the world’s most famous outdoor advertising and content screen was planned by MediaCom and it was supported by further content across Ocean’s national portfolio of UK outdoor advertising screens.

The movie trailer was shown at 1:40 pm on Wednesday, 4 December in the first of two spectacular five-minute showcases.

Ocean Outdoor UK co-managing director Phil Hall said: “Bond is back – and I can’t think of a better way to celebrate the highly anticipated return of world’s most famous secret agent.”