Mother London’s campaign for KFC earlier this year makes the point that while KFC’s recipe is often imitated, Colonel Sanders is the original chicken Don.
KFC launched its latest brand campaign back in March 2019. Created by Mother, the campaign seeks to remind chicken lovers across the UK that, although there may be many restaurants out there that try to emulate and imitate it, there is really only one place to get the Colonel’s Original Recipe, freshly hand-breaded chicken: KFC.
The hero TV sees the original chicken Don, Colonel Sanders, hit the streets of the UK, where he finds plenty of fried chicken pretenders. From AFC to ZFC, there can scarcely be a more heavily imitated brand in the world than KFC.
And although they can try to match the name, and can draw heavy inspiration from the logo, the reality is that this legion of imitators will never be able to match the iconic taste of KFC.