Piccadilly Circus's iconic billboards turned yellow for an hour in support of UK nurses working through the night to care for people living with terminal illness.
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Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays.
Polaroid has launched a campaign encouraging people to send in their photos wearing the company's eyewear range to show how they're living Life at Its Best.
In a media first, expense management experts Concur ran a reactive DOOH campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots, including Canary Wharf, Brick Lane and Spitalfields.
TalkRADIO, the new station being launched by the Wireless Group next week, is set to launch an interactive outdoor campaign that updates in real time based on stories and opinions of the day.
Justin Bieber will be the first in a series of music artists to feature in a new digital outdoor campaign by Universal Music and Global Radio's Capital FM.
Burberry uses DreamWorks Animation movie technology to beam personalised scarves onto Piccadilly's curved screens.
A giant advent calendar is coming to the heart of London’s West End thanks to a partnership between Westminster City Council and Samsung.
A new, unique rain-triggered advert, highlighting the devastating impact of climate change on the children of Bangladesh, had just appeared on one of the famous screens in Piccadilly.
Ad spend in the UK has hit a record high, rising 8.2 per cent to over £4.7bn in the first quarter of 2015, and is set to outpace the rest of Europe this year and next.
Hot on the heels of Henlys Corner, Outdoor Plus launches the only landscape digital opportunity on the M4. The state of the art high-resolution screen launched on Monday with campaigns from Virgin Media & TSB.
Out of Home media giant Clear Channel UK has kicked off a period of rapid expansion of its premium digital brand, Storm, with the addition of three new hand-selected London sites, launching on the 10th August in Billingsgate, Lambeth and Shoreditch.
Outdoor Plus, one of London’s innovative digital out-of-home companies, has launched a new site at Henlys Corner, transforming the hotspot into two ultra premium digital screens.
Maxx Media’s state of the art digital SmartScreen is now live in capital city Cardiff.
Prince Harry today marked the start of the 100-day countdown until the 2015 Rugby World Cup by launching a trophy tour at Twickenham stadium - and having his words broadcast to the crowds in Piccadilly Circus.
The Football League has launched an innovative promotional campaign ahead of this weekend’s Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space around London, including the iconic screens at Piccadilly Circus.
The Sun is counting down the remaining hours until polling day for the UK general election with a location contextual outdoor and print campaign designed to encourage people to get out and vote for the good of the country.
Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.
From Bovril to Guinness and Coca-Cola to McDonalds, Piccadilly Circus is the nation’s most famous advertising space. But the lights have gone out for one long-standing technology brand.
Valentine's Day moment man proposes to partner using screens at Piccadilly Circus
The Huffington Post has signed a three-month deal with Outdoor Plus, which will see content from the news site available across Outdoor Plus' Shopping Centre network though an RSS feed.
Capital is streaming tracks played on the breakfast, mid-morning and drivetime shows on digital Outdoor Plus billboards, to persuade commuters and workers to switch over to the station.
One of the world’s most famous advertising hoardings is up for sale for the first time in 24 years. The prime slot on the Piccadilly Lights, the electronic display at Piccadilly Circus, is on the market after Japanese firm TDK’s contract ended.
British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children.