What's going on

Read our latest News Stories, fresh off the press from UniLED HQ

News /

Concur activates traffic-triggered campaign in London

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In a media first, expense management experts Concur ran a reactive DOOH campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots, including Canary Wharf, Brick Lane and Spitalfields.
Company News /

Outdoor Plus adds M4 London Gateway

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Hot on the heels of Henlys Corner, Outdoor Plus launches the only landscape digital opportunity on the M4. The state of the art high-resolution screen launched on Monday with campaigns from Virgin Media & TSB.
Company News /

The Football League #DontMissIt

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The Football League has launched an innovative promotional campaign ahead of this weekend’s Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space around London, including the iconic screens at Piccadilly Circus.
Company News /

The Sun goes down on the election

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The Sun is counting down the remaining hours until polling day for the UK general election with a location contextual outdoor and print campaign designed to encourage people to get out and vote for the good of the country.
Company News /

Oreo eclipses its rivals

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Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.
News /

It’s lights out for TDK

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From Bovril to Guinness and Coca-Cola to McDonalds, Piccadilly Circus is the nation’s most famous advertising space. But the lights have gone out for one long-standing technology brand.
News /

Fight to be up in lights at Piccadilly

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One of the world’s most famous advertising hoardings is up for sale for the first time in 24 years. The prime slot on the Piccadilly Lights, the electronic display at Piccadilly Circus, is on the market after Japanese firm TDK’s contract ended.
Company News /

Don’t forget to look up

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British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children.