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The Football League #DontMissIt

The Football League has launched an innovative promotional campaign ahead of this weekend’s Sky Bet Play-Off Finals that will see live score updates posted on digital advertising space around London, including the iconic screens at Piccadilly Circus.… Read more

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The Sun goes down on the election

The Sun is counting down the remaining hours until polling day for the UK general election with a location contextual outdoor and print campaign designed to encourage people to get out and vote for the good of the country.… Read more

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Oreo eclipses its rivals

Oreo — which basically started this whole “real-time marketing” thing, remember — staged quite the stunt in London this week with the help of multiple ad/media/PR agencies.… Read more

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Don’t forget to look up

British Airways has unveiled digital billboards which will ‘interact’ with aircrafts flying overhead, as the brand looks to remind customers how magical flying can be, from the perspective of children.… Read more