In a media first, expense management experts Concur ran a reactive DOOH campaign with Maxus and Kinetic on Storm’s Billingsgate Tower and Shoreditch High Street screens, targeting heavy traffic flow in East London hotspots, including Canary Wharf, Brick Lane and Spitalfields.

Real-time data allowed Storm to monitor the average speed of traffic surrounding the screens and, when the speed dropped below 20 mph, the Concur campaign displayed automatically, interrupting the existing ad schedule

The campaign reached thousands of commuters travelling in and out of London, and was the first of its kind to run on the Storm network, displaying at a time when people were most likely to absorb it.